Social Media Listening | Sprout Social
Fuel business growth with AI-driven customer & competitor insights
Turn social conversations into decision-ready business intelligence
Sprout’s Social Listening helps you understand brand health, audience needs, competitors and market shifts with more speed and confidence.
Build sophisticated listening queries easily
Easily build queries to track millions of conversations happening around key topics, without prior boolean knowledge or experience needed.
Access a full scope of data
Harness AI and automation to delve into insights and adjust filters instantly—without needing to change your query.
Cut through the noise
Automatically sift through billions of data points to zero in on trends, insights and key learnings you need to guide future strategy—in seconds.
Transform data into executive-ready insights
Leverage Trellis, your AI teammate, to ask complex research questions in plain language and get specific, contextual answers that drive business decisions—without running a single report.
Monitor millions of conversations with these features
Consumer Research
Spotlight vital audience demographics, including age, gender, geographic location and device usage, to better understand and reach consumers.
Brand Health
Monitor key conversations around your brand, products, leadership and more with sentiment and trends analysis.
Competitor Comparison
Identify industry gaps, track share of voice (SOV) and understand consumer attitudes toward competitors to uncover business opportunities.
Sentiment Research
Optimize positioning by exploring customer feelings and opinions on specific topics, products, competitors and more.
Campaign Analysis
Capture audience reactions to marketing campaigns quickly and create succinct reports to measure success.
Industry Analysis
Identify trends and critical business-insights to increase market share and stay ahead of the competition.
Influencer Recognition
Identify influencers and industry thought leaders based on following or post impact to cultivate brand advocates.
Customer Feedback
Track conversations concerning your brand to illuminate consumer attitudes and gain visibility into customer experience.
Streamline your social media with integrations & trusted partners
Sprout builds and maintains strong network partnerships and integrations to help you unify your customer touch points and keep pace with changes in the social landscape.
Business intelligence at your fingertips
- Identify the consumer and market data you need
- See Social Listening in action
- Find insights that move your business forward
Frequently asked questions
Is social media listening included in all of Sprout’s plans?
How can insights from Sprout’s social media listening tool impact my business beyond just social media?
Can I track competitors’ activities using Sprout’s social media listening tool?
How far back does Sprout’s social media listening data go?
How is share of voice (SOV) calculated?