## Customer Zero: AI marketing [View all Customer Zero: AI marketingCustomer Zero: AI marketing](/content/insights/customer-zero-ai-marketing/ "Customer Zero: AI marketing"/index.html) - The Promise of AI in Social - YouTube Tap to unmute [The Promise of AI in Social](https://www.youtube.com/watch?v=WMdxByGn8b8) [Sprout Social](https://www.youtube.com/channel/UCioEG79csi0qiHsSsJ-D2VA) Sprout Social12.1K subscribers - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ADvIpCu4kbfNPLriRy99zha) Original audio [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ADvIpCu4kbfNPLriRy99zha) \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ADvIpCu4kbfNPLriRy99zha) [Like](https://www.instagram.com/reel/C-8jWr_pWAC/?utm_source=ig_embed&ig_rid=ADvIpCu4kbfNPLriRy99zha) [_Comment_](https://www.instagram.com/reel/C-8jWr_pWAC/?utm_source=ig_embed&ig_rid=ADvIpCu4kbfNPLriRy99zha) [_Share_](https://www.instagram.com/reel/C-8jWr_pWAC/?utm_source=ig_embed&ig_rid=ADvIpCu4kbfNPLriRy99zha) [_Save_](https://www.instagram.com/reel/C-8jWr_pWAC/?utm_source=ig_embed&ig_rid=ADvIpCu4kbfNPLriRy99zha) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ADvIpCu4kbfNPLriRy99zha) Content accessibility should always be top of mind. 📣 … But that no longer means that it has to add time to your workflows. Enter: AI Assist. ✨ If you’ve used this feature, how’s it going? If you haven’t, why not? [View all 6 comments](https://www.instagram.com/reel/C-8jWr_pWAC/?utm_source=ig_embed&ig_rid=ADvIpCu4kbfNPLriRy99zha) [Add a comment...](https://www.instagram.com/reel/C-8jWr_pWAC/?utm_source=ig_embed&ig_rid=ADvIpCu4kbfNPLriRy99zha) [_Instagram_](https://www.instagram.com/reel/C-8jWr_pWAC/?utm_source=ig_embed&ig_rid=ADvIpCu4kbfNPLriRy99zha) - > TikTok Embed > > \\ > \\ > **sproutsocial** **Sprout Social**\\ > \\ > View profile](https://www.tiktok.com/@sproutsocial?referer_url=sproutsocial.com%2Finsights%2Fcustomer-zero%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_masking&referer_video_id=7416134918062755114) > > ### Related videos > > [21](https://www.tiktok.com/@sproutsocial/video/7416134918062755114?referer_url=sproutsocial.com%2Finsights%2Fcustomer-zero%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_like&referer_video_id=7416134918062755114) [2](https://www.tiktok.com/@sproutsocial/video/7416134918062755114?referer_url=sproutsocial.com%2Finsights%2Fcustomer-zero%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_comment_button&referer_video_id=7416134918062755114) [0](https://www.tiktok.com/@sproutsocial/video/7416134918062755114?referer_url=sproutsocial.com%2Finsights%2Fcustomer-zero%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_share&referer_video_id=7416134918062755114) > > [Watch more exciting videos on TikTok\\ > \\ > Watch more exciting videos on TikTokWatch more exciting videos on TikTok\\ > \\ > Watch now](https://www.tiktok.com/?referer_url=sproutsocial.com%2Finsights%2Fcustomer-zero%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_discover_button) > > [@sproutsocial](https://www.tiktok.com/@sproutsocial?referer_url=sproutsocial.com%2Finsights%2Fcustomer-zero%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_name&referer_video_id=7416134918062755114) > > Part 3 \| Creative block? We've been there. But now, AI Assist is making it ...See more > > [original sound - Sprout Social](https://www.tiktok.com/music/original-sound-7416134896336390955?referer_url=sproutsocial.com%2Finsights%2Fcustomer-zero%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_song_name) > > Part3\|Creativeblock?We'vebeenthere.Butnow,AIAssistismakingit ...See more ## Customer Zero: Customer care [View all Customer Zero: Customer careCustomer Zero: Customer care](/content/insights/customer-zero-customer-care/ "Customer Zero: Customer care"/index.html) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A84lDerK3eIDInd4vnJ0Xj4) Original audio [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A84lDerK3eIDInd4vnJ0Xj4) \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A84lDerK3eIDInd4vnJ0Xj4) [Like](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=A84lDerK3eIDInd4vnJ0Xj4) [_Comment_](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=A84lDerK3eIDInd4vnJ0Xj4) [_Share_](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=A84lDerK3eIDInd4vnJ0Xj4) [_Save_](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=A84lDerK3eIDInd4vnJ0Xj4) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A84lDerK3eIDInd4vnJ0Xj4) Our leadership cheat code? Visibility. Dora, our Senior Manager of Customer Support, shares how Sprout’s Case Management Report shows what’s really happening behind every customer support ticket — so the team can show up and deliver. Get the tools (and tips) to do the same at the link in bio 🔗 [Add a comment...](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=A84lDerK3eIDInd4vnJ0Xj4) [_Instagram_](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=A84lDerK3eIDInd4vnJ0Xj4) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AcBN8DzWIWqHUm1v_MS8BVL) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AcBN8DzWIWqHUm1v_MS8BVL) - - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AcBN8DzWIWqHUm1v_MS8BVL) [Like](https://www.instagram.com/p/DLQLCdTOZo3/?utm_source=ig_embed&ig_rid=AcBN8DzWIWqHUm1v_MS8BVL) [_Comment_](https://www.instagram.com/p/DLQLCdTOZo3/?utm_source=ig_embed&ig_rid=AcBN8DzWIWqHUm1v_MS8BVL) [_Share_](https://www.instagram.com/p/DLQLCdTOZo3/?utm_source=ig_embed&ig_rid=AcBN8DzWIWqHUm1v_MS8BVL) [_Save_](https://www.instagram.com/p/DLQLCdTOZo3/?utm_source=ig_embed&ig_rid=AcBN8DzWIWqHUm1v_MS8BVL) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AcBN8DzWIWqHUm1v_MS8BVL) Finding the sweet spot between tech and empathy is what makes social customer service really shine. Swipe to get four key tips from our CTO, Alan Boyce, on using AI the right way - plus how we do it here at Sprout. [Add a comment...](https://www.instagram.com/p/DLQLCdTOZo3/?utm_source=ig_embed&ig_rid=AcBN8DzWIWqHUm1v_MS8BVL) [_Instagram_](https://www.instagram.com/p/DLQLCdTOZo3/?utm_source=ig_embed&ig_rid=AcBN8DzWIWqHUm1v_MS8BVL) ## Customer Zero: Defining the ROI of Social [View all Customer Zero: Defining the ROI of SocialCustomer Zero: Defining the ROI of Social](/content/insights/customer-zero-proving-roi/ "Customer Zero: Defining the ROI of Social"/index.html) - Categories - [Customer Zero](/content/insights/customer-zero/index.html) - [Customer Zero: Defining the ROI of Social](/content/insights/customer-zero-proving-roi/index.html) [How to measure and communicate the value of social media](/content/insights/social-media-value/index.html) Published on May 29, 2026 • Reading time 10 minutes - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AsbmWdS03Nz4Idvy-Kpk-1R) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AsbmWdS03Nz4Idvy-Kpk-1R) - - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AsbmWdS03Nz4Idvy-Kpk-1R) [Like](https://www.instagram.com/p/DHG4XXRPmzz/?utm_source=ig_embed&ig_rid=AsbmWdS03Nz4Idvy-Kpk-1R) [_Comment_](https://www.instagram.com/p/DHG4XXRPmzz/?utm_source=ig_embed&ig_rid=AsbmWdS03Nz4Idvy-Kpk-1R) [_Share_](https://www.instagram.com/p/DHG4XXRPmzz/?utm_source=ig_embed&ig_rid=AsbmWdS03Nz4Idvy-Kpk-1R) [_Save_](https://www.instagram.com/p/DHG4XXRPmzz/?utm_source=ig_embed&ig_rid=AsbmWdS03Nz4Idvy-Kpk-1R) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AsbmWdS03Nz4Idvy-Kpk-1R) When they ask for ROI, don’t just tell them—show them. Proving organic social’s impact is tough, but it’s key to securing budget and buy-in. Luckily, we’ve got you covered. Download our Organic Social Media ROI Toolkit for: ✅ Reporting templates to track performance & set clear KPIs ✅ Benchmark data to compare trends & uncover opportunities ✅ Presentation decks to showcase impact & align with leadership Grab your copy now (link in bio) and thanks us later 🙂‍↕️ [Add a comment...](https://www.instagram.com/p/DHG4XXRPmzz/?utm_source=ig_embed&ig_rid=AsbmWdS03Nz4Idvy-Kpk-1R) [_Instagram_](https://www.instagram.com/p/DHG4XXRPmzz/?utm_source=ig_embed&ig_rid=AsbmWdS03Nz4Idvy-Kpk-1R) - Sprout Social's ROI Powerhouse - YouTube Tap to unmute [Sprout Social's ROI Powerhouse](https://www.youtube.com/watch?v=DwaZYvNOmII) [Sprout Social](https://www.youtube.com/channel/UCioEG79csi0qiHsSsJ-D2VA) Sprout Social12.1K subscribers ## Customer Zero: Employee advocacy [View all Customer Zero: Employee advocacyCustomer Zero: Employee advocacy](/content/insights/customer-zero-employee-advocacy/ "Customer Zero: Employee advocacy"/index.html) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AzUV4Q33wM0GscGksoVK0lu) Original audio [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AzUV4Q33wM0GscGksoVK0lu) \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AzUV4Q33wM0GscGksoVK0lu) [Like](https://www.instagram.com/reel/DAV04G7JnhA/?utm_source=ig_embed&ig_rid=AzUV4Q33wM0GscGksoVK0lu) [_Comment_](https://www.instagram.com/reel/DAV04G7JnhA/?utm_source=ig_embed&ig_rid=AzUV4Q33wM0GscGksoVK0lu) [_Share_](https://www.instagram.com/reel/DAV04G7JnhA/?utm_source=ig_embed&ig_rid=AzUV4Q33wM0GscGksoVK0lu) [_Save_](https://www.instagram.com/reel/DAV04G7JnhA/?utm_source=ig_embed&ig_rid=AzUV4Q33wM0GscGksoVK0lu) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AzUV4Q33wM0GscGksoVK0lu) Part 3 \| Diversifying your messaging in Employee Advocacy is now easier, faster and more efficient. 👀 [Add a comment...](https://www.instagram.com/reel/DAV04G7JnhA/?utm_source=ig_embed&ig_rid=AzUV4Q33wM0GscGksoVK0lu) [_Instagram_](https://www.instagram.com/reel/DAV04G7JnhA/?utm_source=ig_embed&ig_rid=AzUV4Q33wM0GscGksoVK0lu) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AegRQ1BNhxF_rsc-GBNgh1N) Original audio [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AegRQ1BNhxF_rsc-GBNgh1N) \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AegRQ1BNhxF_rsc-GBNgh1N) [Like](https://www.instagram.com/reel/DDfvR03thVt/?utm_source=ig_embed&ig_rid=AegRQ1BNhxF_rsc-GBNgh1N) [_Comment_](https://www.instagram.com/reel/DDfvR03thVt/?utm_source=ig_embed&ig_rid=AegRQ1BNhxF_rsc-GBNgh1N) [_Share_](https://www.instagram.com/reel/DDfvR03thVt/?utm_source=ig_embed&ig_rid=AegRQ1BNhxF_rsc-GBNgh1N) [_Save_](https://www.instagram.com/reel/DDfvR03thVt/?utm_source=ig_embed&ig_rid=AegRQ1BNhxF_rsc-GBNgh1N) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AegRQ1BNhxF_rsc-GBNgh1N) The data speaks for itself. When our team shares about our brand on social, we see 8X more engagement and 24X more reach than our owned channels. 👀 [Add a comment...](https://www.instagram.com/reel/DDfvR03thVt/?utm_source=ig_embed&ig_rid=AegRQ1BNhxF_rsc-GBNgh1N) [_Instagram_](https://www.instagram.com/reel/DDfvR03thVt/?utm_source=ig_embed&ig_rid=AegRQ1BNhxF_rsc-GBNgh1N) - Categories - [Customer Zero](/content/insights/customer-zero/index.html) - [Customer Zero: Employee advocacy](/content/insights/customer-zero-employee-advocacy/index.html) [A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand](/content/insights/employee-advocacy-example/index.html) Published on February 10, 2025 • Reading time 7 minutes ## Customer Zero: Exec insights [View all Customer Zero: Exec insightsCustomer Zero: Exec insights](/content/insights/customer-zero-exec-insights/ "Customer Zero: Exec insights"/index.html) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AwtbA9BLb1sjzqkl_uuu5fy) Original audio [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AwtbA9BLb1sjzqkl_uuu5fy) \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AwtbA9BLb1sjzqkl_uuu5fy) [Like](https://www.instagram.com/reel/C-_A8-Rps_Z/?utm_source=ig_embed&ig_rid=AwtbA9BLb1sjzqkl_uuu5fy) [_Comment_](https://www.instagram.com/reel/C-_A8-Rps_Z/?utm_source=ig_embed&ig_rid=AwtbA9BLb1sjzqkl_uuu5fy) [_Share_](https://www.instagram.com/reel/C-_A8-Rps_Z/?utm_source=ig_embed&ig_rid=AwtbA9BLb1sjzqkl_uuu5fy) [_Save_](https://www.instagram.com/reel/C-_A8-Rps_Z/?utm_source=ig_embed&ig_rid=AwtbA9BLb1sjzqkl_uuu5fy) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AwtbA9BLb1sjzqkl_uuu5fy) There are a million reasons \*all execs\* should care about social insights, but just sharing raw data doesn’t tell a compelling story. Link in bio for a reporting template that our own team uses to share social data and insights with leadership. ✨ [View all comments](https://www.instagram.com/reel/C-_A8-Rps_Z/?utm_source=ig_embed&ig_rid=AwtbA9BLb1sjzqkl_uuu5fy) [Add a comment...](https://www.instagram.com/reel/C-_A8-Rps_Z/?utm_source=ig_embed&ig_rid=AwtbA9BLb1sjzqkl_uuu5fy) [_Instagram_](https://www.instagram.com/reel/C-_A8-Rps_Z/?utm_source=ig_embed&ig_rid=AwtbA9BLb1sjzqkl_uuu5fy) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A4bgsd_0KliKRkioCalAikM) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A4bgsd_0KliKRkioCalAikM) - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A4bgsd_0KliKRkioCalAikM) [Like](https://www.instagram.com/p/DCzUxqhJMNy/?utm_source=ig_embed&ig_rid=A4bgsd_0KliKRkioCalAikM) [_Comment_](https://www.instagram.com/p/DCzUxqhJMNy/?utm_source=ig_embed&ig_rid=A4bgsd_0KliKRkioCalAikM) [_Share_](https://www.instagram.com/p/DCzUxqhJMNy/?utm_source=ig_embed&ig_rid=A4bgsd_0KliKRkioCalAikM) [_Save_](https://www.instagram.com/p/DCzUxqhJMNy/?utm_source=ig_embed&ig_rid=A4bgsd_0KliKRkioCalAikM) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A4bgsd_0KliKRkioCalAikM) Head to our link in bio for this four-slide template based on the report our social team shares with our CMO and leadership team every month. 🔗 Hint: Summarization is key. 🔑 [View all comments](https://www.instagram.com/p/DCzUxqhJMNy/?utm_source=ig_embed&ig_rid=A4bgsd_0KliKRkioCalAikM) [Add a comment...](https://www.instagram.com/p/DCzUxqhJMNy/?utm_source=ig_embed&ig_rid=A4bgsd_0KliKRkioCalAikM) [_Instagram_](https://www.instagram.com/p/DCzUxqhJMNy/?utm_source=ig_embed&ig_rid=A4bgsd_0KliKRkioCalAikM) - Categories - [Template](/content/insights/templates/index.html) - [Customer Zero](/content/insights/customer-zero/index.html) [A Social Media Scorecard Template to Keep Your C-Suite Informed](/content/insights/templates/executive-social-media-scorecard/index.html) ## Customer Zero: Influencer marketing [View all Customer Zero: Influencer marketingCustomer Zero: Influencer marketing](/content/insights/customer-zero-influencer-marketing/ "Customer Zero: Influencer marketing"/index.html) - Categories - [Customer Zero](/content/insights/customer-zero/index.html) - [Customer Zero: Influencer marketing](/content/insights/customer-zero-influencer-marketing/index.html) [How to find the right influencers for your brand’s marketing campaign](/content/insights/how-to-find-the-right-influencers/index.html) Published on March 10, 2026 • Reading time 18 minutes - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A-1mspEEtwX5q-Sbg_MFi8N) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A-1mspEEtwX5q-Sbg_MFi8N) - - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A-1mspEEtwX5q-Sbg_MFi8N) [Like](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=A-1mspEEtwX5q-Sbg_MFi8N) [_Comment_](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=A-1mspEEtwX5q-Sbg_MFi8N) [_Share_](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=A-1mspEEtwX5q-Sbg_MFi8N) [_Save_](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=A-1mspEEtwX5q-Sbg_MFi8N) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A-1mspEEtwX5q-Sbg_MFi8N) We all know data-driven influencer campaigns need the right metrics, but who wants to track them manually? With Campaign Summary in our Influencer Marketing tool, we're able to track CPM, CPV, and CPE—no guesswork. If you're ready to ease your team’s workload, explore the capabilities at the link in bio 🔗 [Add a comment...](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=A-1mspEEtwX5q-Sbg_MFi8N) [_Instagram_](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=A-1mspEEtwX5q-Sbg_MFi8N) ## Customer Zero: Social listening [View all Customer Zero: Social listeningCustomer Zero: Social listening](/content/insights/customer-zero-social-listening/ "Customer Zero: Social listening"/index.html) - Categories - [Customer Zero: Social listening](/content/insights/customer-zero-social-listening/index.html) - [Customer Zero: Social media marketing](/content/insights/customer-zero-social-media-marketing/index.html) [Building a Reddit marketing strategy: Lessons from Sprout Social’s team](/content/insights/reddit-marketing-strategy/index.html) Published on January 23, 2026 • Reading time 9 minutes - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A-yX9R9aFzx0Fp2koqufHrl) Original audio [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A-yX9R9aFzx0Fp2koqufHrl) \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A-yX9R9aFzx0Fp2koqufHrl) [Like](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=A-yX9R9aFzx0Fp2koqufHrl) [_Comment_](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=A-yX9R9aFzx0Fp2koqufHrl) [_Share_](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=A-yX9R9aFzx0Fp2koqufHrl) [_Save_](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=A-yX9R9aFzx0Fp2koqufHrl) [21 likes](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=A-yX9R9aFzx0Fp2koqufHrl) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A-yX9R9aFzx0Fp2koqufHrl) What happens when your team runs on insights, not instincts? 👀 15K+ new users. 34K website sessions. All thanks to Social Listening. Our VP of Brand & Social, Layla Revis, shows how we turn social noise into real results—for campaigns, content, and product decisions ✨ This is social intelligence in action. [View all comments](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=A-yX9R9aFzx0Fp2koqufHrl) [Add a comment...](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=A-yX9R9aFzx0Fp2koqufHrl) [_Instagram_](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=A-yX9R9aFzx0Fp2koqufHrl) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AFsQlaf0_hpae0CjeLSp-0U) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AFsQlaf0_hpae0CjeLSp-0U) - - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AFsQlaf0_hpae0CjeLSp-0U) [Like](https://www.instagram.com/p/DOMYLxUiQoV/?utm_source=ig_embed&ig_rid=AFsQlaf0_hpae0CjeLSp-0U) [_Comment_](https://www.instagram.com/p/DOMYLxUiQoV/?utm_source=ig_embed&ig_rid=AFsQlaf0_hpae0CjeLSp-0U) [_Share_](https://www.instagram.com/p/DOMYLxUiQoV/?utm_source=ig_embed&ig_rid=AFsQlaf0_hpae0CjeLSp-0U) [_Save_](https://www.instagram.com/p/DOMYLxUiQoV/?utm_source=ig_embed&ig_rid=AFsQlaf0_hpae0CjeLSp-0U) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AFsQlaf0_hpae0CjeLSp-0U) The event coverage framework we swear by (because we built it ✨) From major industry events to niche trends, we use Listening to track, prioritize, and bring every moment to life. Our tiered approach also doesn’t just power social—it informs decisions across PR, sales, and customer success to maximize business outcomes. Swipe to see tips for leveraging it for your own team. [Add a comment...](https://www.instagram.com/p/DOMYLxUiQoV/?utm_source=ig_embed&ig_rid=AFsQlaf0_hpae0CjeLSp-0U) [_Instagram_](https://www.instagram.com/p/DOMYLxUiQoV/?utm_source=ig_embed&ig_rid=AFsQlaf0_hpae0CjeLSp-0U) ## Customer Zero: Social media analytics [View all Customer Zero: Social media analyticsCustomer Zero: Social media analytics](/content/insights/customer-zero-social-media-analytics/ "Customer Zero: Social media analytics"/index.html) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Ao_HnWQatJ4ThEiVdzQ1gL1) Original audio [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Ao_HnWQatJ4ThEiVdzQ1gL1) \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Ao_HnWQatJ4ThEiVdzQ1gL1) [Like](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=Ao_HnWQatJ4ThEiVdzQ1gL1) [_Comment_](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=Ao_HnWQatJ4ThEiVdzQ1gL1) [_Share_](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=Ao_HnWQatJ4ThEiVdzQ1gL1) [_Save_](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=Ao_HnWQatJ4ThEiVdzQ1gL1) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Ao_HnWQatJ4ThEiVdzQ1gL1) Our leadership cheat code? Visibility. Get the tools (and tips) to do the same at the link in bio 🔗 [Add a comment...](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=Ao_HnWQatJ4ThEiVdzQ1gL1) [_Instagram_](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=Ao_HnWQatJ4ThEiVdzQ1gL1) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ARUuNix9r3QGwDIZRUAn6Ba) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ARUuNix9r3QGwDIZRUAn6Ba) - - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ARUuNix9r3QGwDIZRUAn6Ba) [Like](https://www.instagram.com/p/DKcxx6zOVI_/?utm_source=ig_embed&ig_rid=ARUuNix9r3QGwDIZRUAn6Ba) [_Comment_](https://www.instagram.com/p/DKcxx6zOVI_/?utm_source=ig_embed&ig_rid=ARUuNix9r3QGwDIZRUAn6Ba) [_Share_](https://www.instagram.com/p/DKcxx6zOVI_/?utm_source=ig_embed&ig_rid=ARUuNix9r3QGwDIZRUAn6Ba) [_Save_](https://www.instagram.com/p/DKcxx6zOVI_/?utm_source=ig_embed&ig_rid=ARUuNix9r3QGwDIZRUAn6Ba) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ARUuNix9r3QGwDIZRUAn6Ba) Want to know if your brand is actually delivering high-quality customer support on social? These 4 key metrics (plus formulas) will help you measure what matters, move faster, and show your impact. Save this for later, and hit the link in bio to explore more metrics that will elevate your social care strategy. [Add a comment...](https://www.instagram.com/p/DKcxx6zOVI_/?utm_source=ig_embed&ig_rid=ARUuNix9r3QGwDIZRUAn6Ba) [_Instagram_](https://www.instagram.com/p/DKcxx6zOVI_/?utm_source=ig_embed&ig_rid=ARUuNix9r3QGwDIZRUAn6Ba) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A4oAtpzgI_6bt26vjFsH-72) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A4oAtpzgI_6bt26vjFsH-72) - - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A4oAtpzgI_6bt26vjFsH-72) [Like](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=A4oAtpzgI_6bt26vjFsH-72) [_Comment_](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=A4oAtpzgI_6bt26vjFsH-72) [_Share_](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=A4oAtpzgI_6bt26vjFsH-72) [_Save_](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=A4oAtpzgI_6bt26vjFsH-72) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A4oAtpzgI_6bt26vjFsH-72) We all know data-driven influencer campaigns need the right metrics, but who wants to track them manually? With Campaign Summary in our Influencer Marketing tool, we're able to track CPM, CPV, and CPE—no guesswork. If you're ready to ease your team’s workload, explore the capabilities at the link in bio 🔗 [Add a comment...](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=A4oAtpzgI_6bt26vjFsH-72) [_Instagram_](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=A4oAtpzgI_6bt26vjFsH-72) ## Customer Zero: Social media marketing [View all Customer Zero: Social media marketingCustomer Zero: Social media marketing](/content/insights/customer-zero-social-media-marketing/ "Customer Zero: Social media marketing"/index.html) - Categories - [Customer Zero](/content/insights/customer-zero/index.html) - [Customer Zero: Social media marketing](/content/insights/customer-zero-social-media-marketing/index.html) [Social media marketing: What it is and how to build your strategy](/content/insights/social-media-marketing-strategy/index.html) Published on May 8, 2026 • Reading time 33 minutes - Categories [Building a Reddit marketing strategy: Lessons from Sprout Social’s team](/content/insights/reddit-marketing-strategy/index.html) Published on January 23, 2026 • Reading time 9 minutes - Categories - [Customer Zero: Social media marketing](/content/insights/customer-zero-social-media-marketing/index.html) - [Other Platforms](/content/insights/other-platforms/index.html) [More brands are emerging on Substack: See how Sprout is building on the platform](/content/insights/brands-on-substack/index.html) Published on November 25, 2025 • Reading time 11 minutes ## All Customer Zero - Categories - [Customer Zero](/content/insights/customer-zero/index.html) - [Social Intelligence](/content/insights/social-intelligence/index.html) [How Sprout Social approaches social intelligence](/content/insights/approach-to-social-intelligence/index.html) Published on June 16, 2026 • Reading time 6 minutes - Categories [How to measure and communicate the value of social media](/content/insights/social-media-value/index.html) Published on May 29, 2026 • Reading time 10 minutes - Categories [How to find the right influencers for your brand’s marketing campaign](/content/insights/how-to-find-the-right-influencers/index.html) Published on March 10, 2026 • Reading time 18 minutes - Categories [Building a Reddit marketing strategy: Lessons from Sprout Social’s team](/content/insights/reddit-marketing-strategy/index.html) Published on January 23, 2026 • Reading time 9 minutes - Categories [More brands are emerging on Substack: See how Sprout is building on the platform](/content/insights/brands-on-substack/index.html) Published on November 25, 2025 • Reading time 11 minutes - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AHi9xYVkyhJVgZfenfbXzQz) Original audio [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AHi9xYVkyhJVgZfenfbXzQz) \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AHi9xYVkyhJVgZfenfbXzQz) [Like](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=AHi9xYVkyhJVgZfenfbXzQz) [_Comment_](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=AHi9xYVkyhJVgZfenfbXzQz) [_Share_](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=AHi9xYVkyhJVgZfenfbXzQz) [_Save_](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=AHi9xYVkyhJVgZfenfbXzQz) [21 likes](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=AHi9xYVkyhJVgZfenfbXzQz) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AHi9xYVkyhJVgZfenfbXzQz) What happens when your team runs on insights, not instincts? 👀 15K+ new users. 34K website sessions. All thanks to Social Listening. Our VP of Brand & Social, Layla Revis, shows how we turn social noise into real results—for campaigns, content, and product decisions ✨ This is social intelligence in action. [View all comments](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=AHi9xYVkyhJVgZfenfbXzQz) [Add a comment...](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=AHi9xYVkyhJVgZfenfbXzQz) [_Instagram_](https://www.instagram.com/reel/DOYl50_koUz/?utm_source=ig_embed&ig_rid=AHi9xYVkyhJVgZfenfbXzQz) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AwXCohTfmLARgoxY_WNaEOc) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AwXCohTfmLARgoxY_WNaEOc) - - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AwXCohTfmLARgoxY_WNaEOc) [Like](https://www.instagram.com/p/DOMYLxUiQoV/?utm_source=ig_embed&ig_rid=AwXCohTfmLARgoxY_WNaEOc) [_Comment_](https://www.instagram.com/p/DOMYLxUiQoV/?utm_source=ig_embed&ig_rid=AwXCohTfmLARgoxY_WNaEOc) [_Share_](https://www.instagram.com/p/DOMYLxUiQoV/?utm_source=ig_embed&ig_rid=AwXCohTfmLARgoxY_WNaEOc) [_Save_](https://www.instagram.com/p/DOMYLxUiQoV/?utm_source=ig_embed&ig_rid=AwXCohTfmLARgoxY_WNaEOc) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=AwXCohTfmLARgoxY_WNaEOc) The event coverage framework we swear by (because we built it ✨) From major industry events to niche trends, we use Listening to track, prioritize, and bring every moment to life. Our tiered approach also doesn’t just power social—it informs decisions across PR, sales, and customer success to maximize business outcomes. Swipe to see tips for leveraging it for your own team. [Add a comment...](https://www.instagram.com/p/DOMYLxUiQoV/?utm_source=ig_embed&ig_rid=AwXCohTfmLARgoxY_WNaEOc) [_Instagram_](https://www.instagram.com/p/DOMYLxUiQoV/?utm_source=ig_embed&ig_rid=AwXCohTfmLARgoxY_WNaEOc) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ABQF0O16Ew-lDDtNjKzeiLC) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ABQF0O16Ew-lDDtNjKzeiLC) - - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ABQF0O16Ew-lDDtNjKzeiLC) [Like](https://www.instagram.com/p/DNrEn_-2kDB/?utm_source=ig_embed&ig_rid=ABQF0O16Ew-lDDtNjKzeiLC) [_Comment_](https://www.instagram.com/p/DNrEn_-2kDB/?utm_source=ig_embed&ig_rid=ABQF0O16Ew-lDDtNjKzeiLC) [_Share_](https://www.instagram.com/p/DNrEn_-2kDB/?utm_source=ig_embed&ig_rid=ABQF0O16Ew-lDDtNjKzeiLC) [_Save_](https://www.instagram.com/p/DNrEn_-2kDB/?utm_source=ig_embed&ig_rid=ABQF0O16Ew-lDDtNjKzeiLC) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ABQF0O16Ew-lDDtNjKzeiLC) Bookmark these listening prompts to jump start your next query 📝 Every industry has its own language. Social listening helps you uncover insights that actually matter and put them into action. These prompts will guide you to speak your audience’s language—naturally, like they would. At Sprout, we use listening every day to shape content, campaigns, and strategy—so we’re always in the loop on what people actually care about (and it works). Put these prompts to work and share your results with us! [Add a comment...](https://www.instagram.com/p/DNrEn_-2kDB/?utm_source=ig_embed&ig_rid=ABQF0O16Ew-lDDtNjKzeiLC) [_Instagram_](https://www.instagram.com/p/DNrEn_-2kDB/?utm_source=ig_embed&ig_rid=ABQF0O16Ew-lDDtNjKzeiLC) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Axp_UIaw_-PF4J8Datsw-l4) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Axp_UIaw_-PF4J8Datsw-l4) - - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Axp_UIaw_-PF4J8Datsw-l4) [Like](https://www.instagram.com/p/DNDx9wRsEwZ/?utm_source=ig_embed&ig_rid=Axp_UIaw_-PF4J8Datsw-l4) [_Comment_](https://www.instagram.com/p/DNDx9wRsEwZ/?utm_source=ig_embed&ig_rid=Axp_UIaw_-PF4J8Datsw-l4) [_Share_](https://www.instagram.com/p/DNDx9wRsEwZ/?utm_source=ig_embed&ig_rid=Axp_UIaw_-PF4J8Datsw-l4) [_Save_](https://www.instagram.com/p/DNDx9wRsEwZ/?utm_source=ig_embed&ig_rid=Axp_UIaw_-PF4J8Datsw-l4) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Axp_UIaw_-PF4J8Datsw-l4) Listening is like lurking.....but with actual purpose and precision 👀 Swipe for a quick reminder on when to use social monitoring vs. listening and how to build a strategy that turns insights into real results. [Add a comment...](https://www.instagram.com/p/DNDx9wRsEwZ/?utm_source=ig_embed&ig_rid=Axp_UIaw_-PF4J8Datsw-l4) [_Instagram_](https://www.instagram.com/p/DNDx9wRsEwZ/?utm_source=ig_embed&ig_rid=Axp_UIaw_-PF4J8Datsw-l4) - Social Listening: A Powerful Marketing Tool - YouTube Tap to unmute [Social Listening: A Powerful Marketing Tool](https://www.youtube.com/watch?v=RpFcEoNFOoQ) [Sprout Social](https://www.youtube.com/channel/UCioEG79csi0qiHsSsJ-D2VA) Sprout Social12.1K subscribers - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Aen1JObqQ4uBCTegecx6YdM) Original audio [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Aen1JObqQ4uBCTegecx6YdM) \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Aen1JObqQ4uBCTegecx6YdM) [Like](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=Aen1JObqQ4uBCTegecx6YdM) [_Comment_](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=Aen1JObqQ4uBCTegecx6YdM) [_Share_](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=Aen1JObqQ4uBCTegecx6YdM) [_Save_](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=Aen1JObqQ4uBCTegecx6YdM) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Aen1JObqQ4uBCTegecx6YdM) Our leadership cheat code? Visibility. Get the tools (and tips) to do the same at the link in bio 🔗 [Add a comment...](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=Aen1JObqQ4uBCTegecx6YdM) [_Instagram_](https://www.instagram.com/reel/DLatN3dvwd1/?utm_source=ig_embed&ig_rid=Aen1JObqQ4uBCTegecx6YdM) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ACnQbfEDoS9YFyt8AtSpB3a) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ACnQbfEDoS9YFyt8AtSpB3a) - - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ACnQbfEDoS9YFyt8AtSpB3a) [Like](https://www.instagram.com/p/DLQLCdTOZo3/?utm_source=ig_embed&ig_rid=ACnQbfEDoS9YFyt8AtSpB3a) [_Comment_](https://www.instagram.com/p/DLQLCdTOZo3/?utm_source=ig_embed&ig_rid=ACnQbfEDoS9YFyt8AtSpB3a) [_Share_](https://www.instagram.com/p/DLQLCdTOZo3/?utm_source=ig_embed&ig_rid=ACnQbfEDoS9YFyt8AtSpB3a) [_Save_](https://www.instagram.com/p/DLQLCdTOZo3/?utm_source=ig_embed&ig_rid=ACnQbfEDoS9YFyt8AtSpB3a) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ACnQbfEDoS9YFyt8AtSpB3a) Finding the sweet spot between tech and empathy is what makes social customer service really shine. Swipe to get four key tips from our CTO, Alan Boyce, on using AI the right way - plus how we do it here at Sprout. [Add a comment...](https://www.instagram.com/p/DLQLCdTOZo3/?utm_source=ig_embed&ig_rid=ACnQbfEDoS9YFyt8AtSpB3a) [_Instagram_](https://www.instagram.com/p/DLQLCdTOZo3/?utm_source=ig_embed&ig_rid=ACnQbfEDoS9YFyt8AtSpB3a) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Am8pix_RpTOJejMU5OvyuGP) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Am8pix_RpTOJejMU5OvyuGP) - - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Am8pix_RpTOJejMU5OvyuGP) [Like](https://www.instagram.com/p/DKcxx6zOVI_/?utm_source=ig_embed&ig_rid=Am8pix_RpTOJejMU5OvyuGP) [_Comment_](https://www.instagram.com/p/DKcxx6zOVI_/?utm_source=ig_embed&ig_rid=Am8pix_RpTOJejMU5OvyuGP) [_Share_](https://www.instagram.com/p/DKcxx6zOVI_/?utm_source=ig_embed&ig_rid=Am8pix_RpTOJejMU5OvyuGP) [_Save_](https://www.instagram.com/p/DKcxx6zOVI_/?utm_source=ig_embed&ig_rid=Am8pix_RpTOJejMU5OvyuGP) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=Am8pix_RpTOJejMU5OvyuGP) Want to know if your brand is actually delivering high-quality customer support on social? These 4 key metrics (plus formulas) will help you measure what matters, move faster, and show your impact. Save this for later, and hit the link in bio to explore more metrics that will elevate your social care strategy. [Add a comment...](https://www.instagram.com/p/DKcxx6zOVI_/?utm_source=ig_embed&ig_rid=Am8pix_RpTOJejMU5OvyuGP) [_Instagram_](https://www.instagram.com/p/DKcxx6zOVI_/?utm_source=ig_embed&ig_rid=Am8pix_RpTOJejMU5OvyuGP) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ALb3AuMOREl2HOllV3Qxzms) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ALb3AuMOREl2HOllV3Qxzms) - - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ALb3AuMOREl2HOllV3Qxzms) [Like](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=ALb3AuMOREl2HOllV3Qxzms) [_Comment_](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=ALb3AuMOREl2HOllV3Qxzms) [_Share_](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=ALb3AuMOREl2HOllV3Qxzms) [_Save_](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=ALb3AuMOREl2HOllV3Qxzms) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ALb3AuMOREl2HOllV3Qxzms) We all know data-driven influencer campaigns need the right metrics, but who wants to track them manually? With Campaign Summary in our Influencer Marketing tool, we're able to track CPM, CPV, and CPE—no guesswork. If you're ready to ease your team’s workload, explore the capabilities at the link in bio 🔗 [Add a comment...](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=ALb3AuMOREl2HOllV3Qxzms) [_Instagram_](https://www.instagram.com/p/DJIBn9NAENQ/?utm_source=ig_embed&ig_rid=ALb3AuMOREl2HOllV3Qxzms) - No More Guessing Influencer ROI - YouTube Tap to unmute [No More Guessing Influencer ROI](https://www.youtube.com/watch?v=06yl0lxeGQU) [Sprout Social](https://www.youtube.com/channel/UCioEG79csi0qiHsSsJ-D2VA) Sprout Social12.1K subscribers - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A7kCdZ8_tfwc4LeaJIqehdv) 74.4K followers [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A7kCdZ8_tfwc4LeaJIqehdv) - \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A7kCdZ8_tfwc4LeaJIqehdv) [Like](https://www.instagram.com/p/DI1y9j3xXM8/?utm_source=ig_embed&ig_rid=A7kCdZ8_tfwc4LeaJIqehdv) [_Comment_](https://www.instagram.com/p/DI1y9j3xXM8/?utm_source=ig_embed&ig_rid=A7kCdZ8_tfwc4LeaJIqehdv) [_Share_](https://www.instagram.com/p/DI1y9j3xXM8/?utm_source=ig_embed&ig_rid=A7kCdZ8_tfwc4LeaJIqehdv) [_Save_](https://www.instagram.com/p/DI1y9j3xXM8/?utm_source=ig_embed&ig_rid=A7kCdZ8_tfwc4LeaJIqehdv) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A7kCdZ8_tfwc4LeaJIqehdv) Yes, we walk our own talk 🗣️ At Sprout, we set the strategy, then let creators lead the story. By co-creating content that resonates, we spark real engagement, while staying true to brand authenticity. And the results speak for themselves—over 1.3M impressions and we’re proud to be name a [@shortyawards](https://www.instagram.com/shortyawards/?utm_source=ig_embed) finalist in Micro-Influencer Strategy! Thanks to our creators, [@vinmatano](https://www.instagram.com/vinmatano/?utm_source=ig_embed), [@madmax\_fluffyroad](https://www.instagram.com/madmax_fluffyroad/?utm_source=ig_embed), [@liahaberman](https://www.instagram.com/liahaberman/?utm_source=ig_embed) and [@jaydeipowell](https://www.instagram.com/jaydeipowell/?utm_source=ig_embed) for bringing our visions to life. Tap the link in bio for more tips on meaningful partnerships 🔗 [View all comments](https://www.instagram.com/p/DI1y9j3xXM8/?utm_source=ig_embed&ig_rid=A7kCdZ8_tfwc4LeaJIqehdv) [Add a comment...](https://www.instagram.com/p/DI1y9j3xXM8/?utm_source=ig_embed&ig_rid=A7kCdZ8_tfwc4LeaJIqehdv) [_Instagram_](https://www.instagram.com/p/DI1y9j3xXM8/?utm_source=ig_embed&ig_rid=A7kCdZ8_tfwc4LeaJIqehdv) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ACyOrrjxtWerTPKoukTXFl5) Original audio [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ACyOrrjxtWerTPKoukTXFl5) \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ACyOrrjxtWerTPKoukTXFl5) [Like](https://www.instagram.com/reel/DIwZh6zqqu7/?utm_source=ig_embed&ig_rid=ACyOrrjxtWerTPKoukTXFl5) [_Comment_](https://www.instagram.com/reel/DIwZh6zqqu7/?utm_source=ig_embed&ig_rid=ACyOrrjxtWerTPKoukTXFl5) [_Share_](https://www.instagram.com/reel/DIwZh6zqqu7/?utm_source=ig_embed&ig_rid=ACyOrrjxtWerTPKoukTXFl5) [_Save_](https://www.instagram.com/reel/DIwZh6zqqu7/?utm_source=ig_embed&ig_rid=ACyOrrjxtWerTPKoukTXFl5) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=ACyOrrjxtWerTPKoukTXFl5) Influencer\_FINAL\_maybe?\_v5.pdf..... we’ve all been there. Now, with Sprout Influencer Marketing, we work with creators in one place. Co-creating, reviewing, and approving content is actually streamlined. When creators are given the space to thrive, the results speak (and convert) for themselves. Take a product tour today at the link in bio 🔗 [Add a comment...](https://www.instagram.com/reel/DIwZh6zqqu7/?utm_source=ig_embed&ig_rid=ACyOrrjxtWerTPKoukTXFl5) [_Instagram_](https://www.instagram.com/reel/DIwZh6zqqu7/?utm_source=ig_embed&ig_rid=ACyOrrjxtWerTPKoukTXFl5) - Instagram [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A6MXqybMUVuS9S0VVs4Iydx) Original audio [View profile](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A6MXqybMUVuS9S0VVs4Iydx) \\ \\ sproutsocial\\ \\ 1,799 posts · 74K followers\\ \\ [View more on Instagram](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A6MXqybMUVuS9S0VVs4Iydx) [Like](https://www.instagram.com/reel/DIjxsEuqoS9/?utm_source=ig_embed&ig_rid=A6MXqybMUVuS9S0VVs4Iydx) [_Comment_](https://www.instagram.com/reel/DIjxsEuqoS9/?utm_source=ig_embed&ig_rid=A6MXqybMUVuS9S0VVs4Iydx) [_Share_](https://www.instagram.com/reel/DIjxsEuqoS9/?utm_source=ig_embed&ig_rid=A6MXqybMUVuS9S0VVs4Iydx) [_Save_](https://www.instagram.com/reel/DIjxsEuqoS9/?utm_source=ig_embed&ig_rid=A6MXqybMUVuS9S0VVs4Iydx) [sproutsocial](https://www.instagram.com/sproutsocial/?utm_source=ig_embed&ig_rid=A6MXqybMUVuS9S0VVs4Iydx) Launching a successful influencer campaign in under 60 seconds? Easy. Sprout made it simple to find bold new voices (hi [@beercutieandfoodie](https://www.instagram.com/beercutieandfoodie/?utm_source=ig_embed) & [@tastychomps](https://www.instagram.com/tastychomps/?utm_source=ig_embed)), and deliver a campaign that actually moved the needle. And the best part? It worked. Big reach, real impact, zero chaos. All while I sipped my first coffee of the day ☕ Try it for yourself—link in bio. [View all comments](https://www.instagram.com/reel/DIjxsEuqoS9/?utm_source=ig_embed&ig_rid=A6MXqybMUVuS9S0VVs4Iydx) [Add a comment...](https://www.instagram.com/reel/DIjxsEuqoS9/?utm_source=ig_embed&ig_rid=A6MXqybMUVuS9S0VVs4Iydx) [_Instagram_](https://www.instagram.com/reel/DIjxsEuqoS9/?utm_source=ig_embed&ig_rid=A6MXqybMUVuS9S0VVs4Iydx) Build and grow stronger relationships on social Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. [Try Sprout for free](/content/pricing/index.html) a18179512350.cdn.optimizely.com # a18179512350.cdn.optimizely.com is blocked This page has been blocked by an extension - Try disabling your extensions. ERR\_BLOCKED\_BY\_CLIENT Reload This page has been blocked by an extension &userDevice=desktop&optimizelyEndUserId=oeu1784558471316r0.1554256444617278×tamp=1784558477201)