Sprout Social: Social Media Management Tool
Where social becomes business intelligence
A powerful platform for social intelligence that turns real-time signals into clear direction for every team—so you can move faster and make smarter decisions.
Socialmovesfasterthanyourdashboards
Teams without a real-time view of what’s happening and a clear way forward fall behind. Sprout's AI-powered Social Intelligence Platform doesn't just surface the signal and interpret the meaning. You can act instantly.
See Social Intelligence in action See Social Intelligence in action
Spot what’s happening now
A sudden spike in conversation? See what’s driving it in real time, so your team knows exactly what’s happening and why.
Know what’s worth acting on
Get everyone on the same page
Show up at the right time
AI agent, Trellis, turns conversation into clear insight—so your team can quickly assess what matters and what to do next.
Get everyone on the same page
Align around a shared view of what’s happening, so nothing stalls between insight and action.
Show up at the right time
Create content and publish based on live signals, so every post is timely, relevant and built to perform.
Trusted partnerships and integrations across leading platforms
Sprout builds and maintains strong network partnerships and integrations to help you unify your customer touch points and keep pace with changes in the social landscape.
Turn insight into influence across every channel that shapes your brand
Influencer Marketing
Launch smarter creator campaigns
Find and activate creators based on real audience signals—not guesswork—so every partnership drives relevance, reach and measurable impact.
Employee Advocacy
Activate your employees as trusted voices
Empower your team to share content that feels authentic and aligned—so you extend your reach and build credibility with the audiences that matter most.
Newswhip
Stay ahead of the stories shaping your market
Monitor media momentum and emerging narratives in real time—so you can anticipate shifts, manage risk and act before stories scale.
See how leading brands are driving results with Sprout
The fact that the Sprout team listened and really understood our process, which then helped influence certain integrations and enhancements to the tool—that’s a game changer. That’s truly a partner listening to their customers.
Allie CoulterEnterprise Social Media Practice Lead
251% increase in community engagement 40 hours saved a month 91% high-quality engagement action rate
It is important for our team to have a point of view whenever we’re talking to other teams within the company, to understand how we can best serve the people that we’re trying to build for.
Maggie KhourySocial Media Manager
205% increase in overall social shares 200+ shares from employees on launch day 330,000 impressions on LinkedIn
Social listening is especially important during events like Dreamforce. Sprout allows us to understand when our audience is online, when they want us to engage with them and how we can assist them throughout their conference experience.
Mikaely QuarantaSenior Manager, Social Media Strategy
150+ social channels managed via Sprout's Smart Inbox 12,000 hours saved since implementing Sprout in Aug 2022 10x increased community management efficiency