Customer Zero Archives | Sprout Social
Customer Zero: AI marketing
[View all Customer Zero: AI marketingCustomer Zero: AI marketing](/content/insights/customer-zero-ai-marketing/ "Customer Zero: AI marketing"/index.html)
- The Promise of AI in Social - YouTube
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The Promise of AI in Social Sprout Social
Sprout Social12.1K subscribers
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\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Content accessibility should always be top of mind. 📣
… But that no longer means that it has to add time to your workflows. Enter: AI Assist. ✨
If you’ve used this feature, how’s it going?
If you haven’t, why not?
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Part 3 | Creative block? We've been there. But now, AI Assist is making it ...See more
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Customer Zero: Customer care
[View all Customer Zero: Customer careCustomer Zero: Customer care](/content/insights/customer-zero-customer-care/ "Customer Zero: Customer care"/index.html)
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\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Our leadership cheat code? Visibility.
Dora, our Senior Manager of Customer Support, shares how Sprout’s Case Management Report shows what’s really happening behind every customer support ticket — so the team can show up and deliver.
Get the tools (and tips) to do the same at the link in bio 🔗
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Finding the sweet spot between tech and empathy is what makes social customer service really shine.
Swipe to get four key tips from our CTO, Alan Boyce, on using AI the right way - plus how we do it here at Sprout.
Customer Zero: Defining the ROI of Social
[View all Customer Zero: Defining the ROI of SocialCustomer Zero: Defining the ROI of Social](/content/insights/customer-zero-proving-roi/ "Customer Zero: Defining the ROI of Social"/index.html)
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How to measure and communicate the value of social media
Published on May 29, 2026 • Reading time 10 minutes
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
When they ask for ROI, don’t just tell them—show them.
Proving organic social’s impact is tough, but it’s key to securing budget and buy-in. Luckily, we’ve got you covered.
Download our Organic Social Media ROI Toolkit for:
✅ Reporting templates to track performance & set clear KPIs
✅ Benchmark data to compare trends & uncover opportunities
✅ Presentation decks to showcase impact & align with leadership
Grab your copy now (link in bio) and thanks us later 🙂↕️
- Sprout Social's ROI Powerhouse - YouTube
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Sprout Social's ROI Powerhouse Sprout Social
Sprout Social12.1K subscribers
Customer Zero: Employee advocacy
[View all Customer Zero: Employee advocacyCustomer Zero: Employee advocacy](/content/insights/customer-zero-employee-advocacy/ "Customer Zero: Employee advocacy"/index.html)
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\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Part 3 | Diversifying your messaging in Employee Advocacy is now easier, faster and more efficient. 👀
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\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
The data speaks for itself. When our team shares about our brand on social, we see 8X more engagement and 24X more reach than our owned channels. 👀
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A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand
Published on February 10, 2025 • Reading time 7 minutes
Customer Zero: Exec insights
[View all Customer Zero: Exec insightsCustomer Zero: Exec insights](/content/insights/customer-zero-exec-insights/ "Customer Zero: Exec insights"/index.html)
Original audio
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
There are a million reasons *all execs* should care about social insights, but just sharing raw data doesn’t tell a compelling story.
Link in bio for a reporting template that our own team uses to share social data and insights with leadership. ✨
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Head to our link in bio for this four-slide template based on the report our social team shares with our CMO and leadership team every month. 🔗
Hint: Summarization is key. 🔑
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A Social Media Scorecard Template to Keep Your C-Suite Informed
Customer Zero: Influencer marketing
[View all Customer Zero: Influencer marketingCustomer Zero: Influencer marketing](/content/insights/customer-zero-influencer-marketing/ "Customer Zero: Influencer marketing"/index.html)
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How to find the right influencers for your brand’s marketing campaign
Published on March 10, 2026 • Reading time 18 minutes
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
We all know data-driven influencer campaigns need the right metrics, but who wants to track them manually?
With Campaign Summary in our Influencer Marketing tool, we're able to track CPM, CPV, and CPE—no guesswork.
If you're ready to ease your team’s workload, explore the capabilities at the link in bio 🔗
Customer Zero: Social listening
[View all Customer Zero: Social listeningCustomer Zero: Social listening](/content/insights/customer-zero-social-listening/ "Customer Zero: Social listening"/index.html)
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Building a Reddit marketing strategy: Lessons from Sprout Social’s team
Published on January 23, 2026 • Reading time 9 minutes
Original audio
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
What happens when your team runs on insights, not instincts? 👀
15K+ new users. 34K website sessions. All thanks to Social Listening.
Our VP of Brand & Social, Layla Revis, shows how we turn social noise into real results—for campaigns, content, and product decisions ✨
This is social intelligence in action.
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
The event coverage framework we swear by (because we built it ✨)
From major industry events to niche trends, we use Listening to track, prioritize, and bring every moment to life.
Our tiered approach also doesn’t just power social—it informs decisions across PR, sales, and customer success to maximize business outcomes.
Swipe to see tips for leveraging it for your own team.
Customer Zero: Social media analytics
[View all Customer Zero: Social media analyticsCustomer Zero: Social media analytics](/content/insights/customer-zero-social-media-analytics/ "Customer Zero: Social media analytics"/index.html)
Original audio
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Our leadership cheat code? Visibility.
Get the tools (and tips) to do the same at the link in bio 🔗
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Want to know if your brand is actually delivering high-quality customer support on social?
These 4 key metrics (plus formulas) will help you measure what matters, move faster, and show your impact.
Save this for later, and hit the link in bio to explore more metrics that will elevate your social care strategy.
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
We all know data-driven influencer campaigns need the right metrics, but who wants to track them manually?
With Campaign Summary in our Influencer Marketing tool, we're able to track CPM, CPV, and CPE—no guesswork.
If you're ready to ease your team’s workload, explore the capabilities at the link in bio 🔗
Customer Zero: Social media marketing
[View all Customer Zero: Social media marketingCustomer Zero: Social media marketing](/content/insights/customer-zero-social-media-marketing/ "Customer Zero: Social media marketing"/index.html)
Categories
Social media marketing: What it is and how to build your strategy
Published on May 8, 2026 • Reading time 33 minutes
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Building a Reddit marketing strategy: Lessons from Sprout Social’s team
Published on January 23, 2026 • Reading time 9 minutes
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More brands are emerging on Substack: See how Sprout is building on the platform
Published on November 25, 2025 • Reading time 11 minutes
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How Sprout Social approaches social intelligence
Published on June 16, 2026 • Reading time 6 minutes
Categories
How to measure and communicate the value of social media
Published on May 29, 2026 • Reading time 10 minutes
Categories
How to find the right influencers for your brand’s marketing campaign
Published on March 10, 2026 • Reading time 18 minutes
Categories
Building a Reddit marketing strategy: Lessons from Sprout Social’s team
Published on January 23, 2026 • Reading time 9 minutes
Categories
More brands are emerging on Substack: See how Sprout is building on the platform
Published on November 25, 2025 • Reading time 11 minutes
Original audio
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
What happens when your team runs on insights, not instincts? 👀
15K+ new users. 34K website sessions. All thanks to Social Listening.
Our VP of Brand & Social, Layla Revis, shows how we turn social noise into real results—for campaigns, content, and product decisions ✨
This is social intelligence in action.
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
The event coverage framework we swear by (because we built it ✨)
From major industry events to niche trends, we use Listening to track, prioritize, and bring every moment to life.
Our tiered approach also doesn’t just power social—it informs decisions across PR, sales, and customer success to maximize business outcomes.
Swipe to see tips for leveraging it for your own team.
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Bookmark these listening prompts to jump start your next query 📝
Every industry has its own language. Social listening helps you uncover insights that actually matter and put them into action. These prompts will guide you to speak your audience’s language—naturally, like they would.
At Sprout, we use listening every day to shape content, campaigns, and strategy—so we’re always in the loop on what people actually care about (and it works).
Put these prompts to work and share your results with us!
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Listening is like lurking.....but with actual purpose and precision 👀
Swipe for a quick reminder on when to use social monitoring vs. listening and how to build a strategy that turns insights into real results.
- Social Listening: A Powerful Marketing Tool - YouTube
Tap to unmute
Social Listening: A Powerful Marketing Tool Sprout Social
Sprout Social12.1K subscribers
Original audio
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Our leadership cheat code? Visibility.
Get the tools (and tips) to do the same at the link in bio 🔗
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Finding the sweet spot between tech and empathy is what makes social customer service really shine.
Swipe to get four key tips from our CTO, Alan Boyce, on using AI the right way - plus how we do it here at Sprout.
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Want to know if your brand is actually delivering high-quality customer support on social?
These 4 key metrics (plus formulas) will help you measure what matters, move faster, and show your impact.
Save this for later, and hit the link in bio to explore more metrics that will elevate your social care strategy.
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
We all know data-driven influencer campaigns need the right metrics, but who wants to track them manually?
With Campaign Summary in our Influencer Marketing tool, we're able to track CPM, CPV, and CPE—no guesswork.
If you're ready to ease your team’s workload, explore the capabilities at the link in bio 🔗
- No More Guessing Influencer ROI - YouTube
Tap to unmute
No More Guessing Influencer ROI Sprout Social
Sprout Social12.1K subscribers
74.4K followers
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Yes, we walk our own talk 🗣️
At Sprout, we set the strategy, then let creators lead the story. By co-creating content that resonates, we spark real engagement, while staying true to brand authenticity.
And the results speak for themselves—over 1.3M impressions and we’re proud to be name a @shortyawards finalist in Micro-Influencer Strategy!
Thanks to our creators, @vinmatano, @madmax_fluffyroad, @liahaberman and @jaydeipowell for bringing our visions to life.
Tap the link in bio for more tips on meaningful partnerships 🔗
Original audio
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Influencer_FINAL_maybe?_v5.pdf..... we’ve all been there.
Now, with Sprout Influencer Marketing, we work with creators in one place. Co-creating, reviewing, and approving content is actually streamlined.
When creators are given the space to thrive, the results speak (and convert) for themselves.
Take a product tour today at the link in bio 🔗
Original audio
\ \ sproutsocial\ \ 1,799 posts · 74K followers\ \
Launching a successful influencer campaign in under 60 seconds? Easy.
Sprout made it simple to find bold new voices (hi @beercutieandfoodie & @tastychomps), and deliver a campaign that actually moved the needle.
And the best part? It worked. Big reach, real impact, zero chaos.
All while I sipped my first coffee of the day ☕
Try it for yourself—link in bio.
Build and grow stronger relationships on social
Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
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